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TEAlicious BUBBLE

Project Type

Marketing Consulting (Project Manager)

Field

F&B Brand Strategy & Community Growth

Skills

Leadership, Competitive Analysis, Event Marketing, Brand Positioning, Social Media Content Planning, Partnerships

TEAlicious Bubble is a North Shore bubble tea shop recognized as one of Yelp’s Top 25 Places to Drink. As team lead, I directed a competitive analysis of local bubble tea brands to identify differentiation opportunities around ingredient transparency and cultural authenticity.

We translated these insights into action through a discounted on-campus pop-up targeting Northwestern students to drive awareness and trial. I also developed a strategic social media content calendar, proposed branded merchandise concepts, and built a club partnership and Happy Hour promotion plan to increase visibility and repeat visits.

Brand Guidelines

I started by organizing the brand guidelines to make the visual identity more consistent. This included defining logo usage, colors, and typography so future marketing materials and social media posts would feel cohesive.

Club Partnerships

Beyond social media, our team explored partnerships with student organizations and campus groups. The idea was to collaborate on events and promotions that could introduce the brand to more Northwestern students.

To keep track of outreach efforts, I organized a simple system for tracking partnerships, email outreach, and follow-ups. This helped monitor progress and keep communication with potential partners organized.

Content Strategy

To keep social media consistent, I created a content calendar to plan upcoming posts. This helped map out different types of content, announcements, promotions, and product highlights, while making it easier to stay organized and maintain a regular posting schedule.

Next, our team designed a few Instagram post templates that the team could easily reuse. The idea was to make content creation faster while keeping the feed visually consistent with the brand’s colors and style.

Using those templates and content ideas, we created a mix of posts and reels highlighting drinks, promotions, and the store environment. The goal was to make the page more unified and showcase what makes the shop fun and visually appealing.

To promote specific events and offers, our team also designed posts focused on promotions, like happy hour discounts. These posts were meant to catch attention quickly and encourage people to visit the store.

Check out a reel we created!