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Vietcetera Media

Project Type

Content Strategy

Field

Food & Beverage Media Coverage

Skills

Adobe Illustrator, Canva, Copywriting, Social Media (YouTube, Instagram)

Vietcetera is one of Vietnam’s fastest-growing digital media companies, reaching 20 million monthly users.

As part of the Flavors Vietnam team, I supported social media promotion and content distribution across platforms like Instagram and YouTube. My work focused on helping food and culture stories reach wider audiences through engaging posts, short-form videos, and cross-platform promotion.

Instagram Content Strategy

As part of the Flavors Vietnam project, I helped support Instagram growth by creating content and helping distribute posts across platforms. These numbers show the results of my hard work throughout the internship.

YouTube Content Strategy

I helped support the promotion of Flavors Vietnam’s YouTube channel by writing captivating captions, sharing videos across social media and identifying ways to bring more viewers to the content.

Looking at metrics like subscriber growth and video views helped us understand which topics and formats were resonating most with the audience, especially short-form videos.

Post Example

This post is an example of the content that I created for Flavors Vietnam, highlighting different variations of phở and inviting viewers to learn more through the full article.

The goal was to turn cultural and food stories into visually engaging social media content that encourages foreigners and food enthusiasts to explore Vietnamese cuisine.

This video is one of the Flavors Vietnam pieces I helped promote on social media. By sharing the content across platforms and highlighting key moments from the video, we were able to bring more viewers to the channel and introduce new audiences to Vietnamese food stories.