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FPT Play

Project Type

Digital Marketing Strategy

Field

Entertainment (Over-the-top platform)

Skills

Social Media Marketing (Facebook), Video Editing (CapCut), Audience Engagement, Push Notifications, Competitive Analysis

FPT Play is one of Vietnam’s leading OTT streaming platforms, operating in a highly competitive digital entertainment market.

During my internship, I supported the digital marketing team at FPT Play by helping plan and execute monthly content promotion campaigns. My work focused mainly on audience-facing communication, especially push notifications and digital content planning.