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Sweet Temptations

Project Type

Marketing Consulting (Branding and Web Design)

Field

Bakery & Confectionery

Skills

Branding, Logo Design, Website Building

Sweet Temptations is a Latino family-owned bakery serving custom orders, signature cakes, pastries, and cookies.

I supported the redesign of their brand guidelines, including refining the logo, typography, and color palette, and collaborated on building a new website to showcase and sell their products online.

Logo Redesign

I started by exploring a few different logo directions for Sweet Temptations. Some leaned more classic and bakery-inspired, while others experimented with a more modern, playful look. After comparing the options, we landed on a design that felt friendly, recognizable and still worked well across packaging and digital platforms. I also created a few seasonal variations so the brand could adapt the logo for holidays and special occasions.

Brand Colors & Typography

Once the logo direction was set, I worked on building a simple brand system around it. This included selecting a color palette and choosing typefaces that matched the bakery’s warm, inviting personality. The goal was to keep everything cohesive so the brand would feel consistent across social media, packaging, and the website.

Website Design

To bring the brand online, we also worked on designing a website that showcases the bakery’s products. The focus was on keeping the layout clean and visually appealing, showing the brand voice, while highlighting cakes, pastries, and custom orders.

The goal was to make it easy for visitors to browse the products and get a quick sense of the bakery’s style and offerings. We also added a customized order form on the website for customers to fill out.